Advertising on KDEM-FM & KOTS-AM radio is a great way to reach potential consumers of your product or services
Significance
Radio advertising works because it can reach people when other forms of media cannot. 
Many workplaces allow only limited Internet access and no television, but most workplaces allow radios to be on during business hours.  Newspapers are read once, then discarded, but people have favorite radio stations they turn to first thing in the morning, and throughout the day, day after day.  Many people in Deming and Luna County consider KDEM-FM and KOTS-AM a major part of their entertainment and information world.  That’s because radio holds a positive emotional place in listener’s lives.

Potential
Radio advertising is heard in many venues.  People listen to radio in their homes, in their vehicles and in their work place.  This constant and continuous exposure is an asset to businesses generating traffic through sales and special offers, as well businesses looking for branding and institutional imaging.  Radio is portable, and follows customers and clients through their daily activities. 

Benefits
Radio advertising is less expensive – and more cost effective – than other forms of advertising. Television and print ads can cost up to 10 times as much as radio ads and reach fewer people than radio. 
And radio is immediate.  We can let people know today what your business is offering customers today? The turn-around time for radio production suits an aggressive, response-oriented business owner. 
Immediate needs can be met with the power of radio advertising on KDEM-FM and KOTS-AM.

Geography
Radio advertisements are typically targeted toward local audiences – the same local people who are your
potential customers.  Too often businesses spend a great deal of their advertising budget on media that cannot
deliver a prospective client or customer. Not true with local radio, though.  Our airwaves reach the same people you want in your business – people living and working in the same geographical area who are interested in and invested in our hometown.

Loyalty
At KDEM-FM and KOTS-AM, we focus on serving our local community. And that’s why listeners trust us for
local news and information, turn to us for their favorite music, and look forward to participating in our station contests.  Fortunately, that same level of loyalty can translate to our advertisers.  Advertising on
KDEM-FM and KOTS-AM brings your business into a positive light with our listeners.  

KDEM-FM and KOTS-AM are owned by Bravo Mic Communications LLC and operated in Deming, NM.  Our main objective is helping assure the prosperity of Deming, and we do this by making Deming people, events and businesses our sole focus. 

KOTS-AM Station Profile:
KOTS-AM in Deming, New Mexico, plays only the best country music from today, along with hits from the 1990s, 1980s and before. The bright, fun presentation by our radio personalities keeps listeners tuned in. All the country superstars are heard on KOTS.

KOTS-AM broadcasts the popular “Mainstream Country” radio music format.  The live format is strong all across the 25-54 age demographic, with emphasis on 31-49 year olds. 

KOTS-AM is affiliated with the Associated Press news network and carries ABC Radio News at the top of the hour, 24 hours a day. In addition, KOTS provides  local and state news throughout the day. We are the only agricultural news source in the area, providing market updates and commodity information weekday mornings. We also keep the community informed of local happenings with public service announcements on the KOTS-AM “Hometown Happenings” Community Bulletin Board.  And we are the only station providing complete coverage of Deming High School varsity boy’s football, basketball and baseball, plus additional coverage girl’s  varsity sports.

KDEM-FM Station Profile:
​KDEM-FM in Deming, New Mexico, features the popular “Hot AC” music format.  The live format is targeted to attract the active 25-54 year olds who love to stay on top of today’s music without abandoning the great songs they remember from high school and college.
 
KDEM-FM is affiliated with the Associated Press news network and carries ABC network news at the top of the hour.  National and world news each hour is followed by local and/or state news generated from our local newsroom and through the AP news service.  We also keep the community informed of local happenings with public service announcements on the KDEM “Hometown Happenings.”  We are truly Deming’s “information station” and the station Luna County residents depend on for news, weather and local sports.
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For advertising information please contact:
Aaron D. Criswell
KDEM-FM, KOTS-AM
DIRECTOR OF SALES, Bravo Mic Communications, LLC
575.527.1111 x 1025| AARON@bravomic.com
www.bravomic.com
101 Perkins Dr., Las Cruces, NM 88005