Advertising on KDEM-FM & KOTS-AM radio is a great way to reach potential consumers of your product or services.
Significance Radio advertising works because it can reach people when other forms of media cannot. Many workplaces allow only limited Internet access and no television, but most workplaces allow radios to be on during business hours. Newspapers are read once, then discarded, but people have favorite radio stations they turn to first thing in the morning, and throughout the day, day after day. Many people in Deming and Luna County consider KDEM-FM and KOTS-AM a major part of their entertainment and information world. That’s because radio holds a positive emotional place in listener’s lives.
Potential Radio advertising is heard in many venues. People listen to radio in their homes, in their vehicles and in their work place. This constant and continuous exposure is an asset to businesses generating traffic through sales and special offers, as well businesses looking for branding and institutional imaging. Radio is portable, and follows customers and clients through their daily activities.
Benefits Radio advertising is less expensive – and more cost effective – than other forms of advertising. Television and print ads can cost up to 10 times as much as radio ads and reach fewer people than radio. And radio is immediate. We can let people know today what your business is offering customers today? The turn-around time for radio production suits an aggressive, response-oriented business owner. Immediate needs can be met with the power of radio advertising on KDEM-FM and KOTS-AM.
Geography Radio advertisements are typically targeted toward local audiences – the same local people who are your potential customers. Too often businesses spend a great deal of their advertising budget on media that cannot deliver a prospective client or customer. Not true with local radio, though. Our airwaves reach the same people you want in your business – people living and working in the same geographical area who are interested in and invested in our hometown.
Loyalty At KDEM-FM and KOTS-AM, we focus on serving our local community. And that’s why listeners trust us for local news and information, turn to us for their favorite music, and look forward to participating in our station contests. Fortunately, that same level of loyalty can translate to our advertisers. Advertising on KDEM-FM and KOTS-AM brings your business into a positive light with our listeners.
KDEM and KOTS are locally owned and operated in Deming, NM. Our main objective is helping assure the prosperity of Deming, and we do this by making Deming people, events and businesses our sole focus.