KOTS Station Profile

Deming, New Mexico USA

KOTS-AM Station Profile

KOTS-AM in Deming, New Mexico, plays only the best country music from today, along with hits from the 1990s, 1980s and before. The bright, fun presentation by our radio personalities keeps listeners tuned in. And all the country superstars are heard on KOTS, including classic country artists often overlooked by other stations.

KOTS broadcasts the popular “Mainstream Country” satellite format from Dial-Global, America’s #1 radio network. The live format is strong all across the 25-54 age demographic, with emphasis on 31-49 year olds.

KOTS-AM is affiliated with the Associated Press news network and carries AP Radio News at the top of the hour, 24 hours a day. In addition, KOTS provides local and state news throughout the day a full half-hour newscast at 7am, and extended local and state news at 12pm and 5pm. We are the only agricultural news source in the area, providing market updates and commodity information weekday mornings. And we are the only station providing complete coverage of Deming High School varsity boy’s football and basketball, plus additional coverage of baseball and girl’s varsity sports.

KOTS is locally owned and operated in Deming, NM. Our main objective is helping assure the prosperity of Deming, and we do this my making Deming people, events and businesses our sole focus. Deming and Luna County’s population is approximately 25,000, with the city located on Interstate 10, about 30 miles from the Mexican border. Tourism is a major industry, as is agriculture. The community also hosts additional winter visitors, and has a growing retirement population. Deming has obtained national stature with its annual “Great American Duck Race” each August.

KOTS-AM is on the air 24 hours a day, seven days a week.

El Super Taconazo The KOTS-AM Spanish Show

The El Super Taconazo Show airs Monday through Friday from 5:30 to 7 p.m. on KOTS-AM in Deming, New Mexico. The program host is Danny Rodriguez, a well-known local personality and mid-high teacher, counselor and coach.

Spanish-language programming has been a part of KOTS-AM since the station went on the air in 1954. The show’s continuity has been maintained through a turnover of only three announcers in its nearly 60-year history.

Over 40 percent of Luna County’s population is Hispanic, with many residents being naturalized citizens or first- and second-generation Americans. Because “El Super Taconazo” is an established program with a known host, its listener loyalty is high. It also is the only source for Spanish-language news and information, as well as traditional contemporary Mexican music, in the Luna County area.

Anyone familiar with spoken Spanish in New Mexico realizes that different geographical regions influence the language. “El Super Taconazo” is targeted specifically to the Hispanic population of Deming, Luna County and southwestern New Mexico.